Praveen Sathaye to lead FoxyMoron's Gurgaon operations

By afaqs! news bureau , afaqs!, New Delhi | In Digital | December 11, 2015
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He joins the agency from Ericsson.

FoxyMoron has appointed Praveen Sathaye to spearhead its Gurgaon office. He has spent over 17 years in the marketing industry with focus on digital media and technology. In his previous role, he was leading the in-house creative agency at Ericsson.

Praveen Sathaye

Sathaye has been a part of corporates such as Royal Enfield, The Times of India Group, Tata Interactive Systems and Tata Infotech. His role at FoxyMoron entails strengthening the existing client roster and driving the agency's aggressive and ambitious growth plans for the market.

Commenting on the appointment, Pratik Gupta, co-founder, FoxyMoron, says, "We have a lot of new businesses in the pipeline, and we needed someone like Sathaye, with a proven track record and wealth of diverse experience with leading brands and agencies, to offer a marketing perspective to a digital setup. This will not only help our growth agenda, but will also contribute immensely to FoxyMoron's expansion in the North."

On his new role, Sathaye says, "In my role at FoxyMoron, I see myself working towards synergising energies of digital and brands to build solutions for the future. The intent is also to ramp up the capacity here and address newer industries, as well as clients."

Sathaye is an avid biker, known as GhostRider31, and is often spotted riding around the countryside on his motorcycle.

FoxyMoron is a digital marketing and media solutions agency. Founded in 2008, it handles a robust suite of brands in India including Castrol, L'Oreal Group, ZEE, SAB Miller group, Asian Paints, World Wide Media, Jim Beam India and Red FM. With a talent pool of over 250 people, the agency has offices across Mumbai, Gurgaon and Bengaluru.

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