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Times Internet's Dineout launches digital campaign

By afaqs! news bureau , afaqs!, New Delhi | In Digital | December 15, 2015
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The table reservation brand has released a series of digital films titled 'The Endless Wait'.

Dinner table reservation app Dineout has launched a digital campaign comprising a series of films. Titled 'The Endless Wait', the campaign will run till mid-January.

The films will be aired across cinema screens, YouTube and Facebook. The objective of the effort is to get people to use this app to reserve their dinner tables before stepping out.

Dineout's digital campaign 'The Endless Wait'

Dineout's digital campaign 'The Endless Wait'

The campaign is an in-house effort. The production house on board is White Balance Films.

"... Each film tells a short story, and will resonate with different audiences" says Pratik Mazumder, vice president and head of marketing, Times Internet, parent company of Dineout.

Dineout's digital campaign 'The Endless Wait'

Dineout's digital campaign 'The Endless Wait'

Ankit Mehrotra, co-founder, Dineout, says, "One key insight, when we started Dineout, was realising that people were extremely uncomfortable waiting outside a restaurant. There was a need for a one-stop-solution in the market, which would enable someone to discover a new place, make a reservation at that restaurant and get discounts. The brand today stands as a young, energetic and attentive service, with an immense amount of focus on customer experience and convenience... "

Dineout's digital campaign 'The Endless Wait'

Dineout's digital campaign 'The Endless Wait'

According to a press released sent by the brand team, Dineout.co.in seats around 1,00,000 diners a month across 2,300+ restaurants in eight cities. The service is available on the web, iOS and Android apps.

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