The TAM Media Research's division AdEx has provided an overview of the advertising ad volume in the teleshopping brands category, on different platforms, between January and June 2015. The report looks at advertising in television, print and radio, with the entire analysis based on ad volumes, expressed in secondages or column centimetres. The figures should be taken only as indicative, and not absolute.
The teleshopping category here is defined as one products which are not available on any retail platform, but can be bought only via tele-booking.
Television had 76 per cent share of the ad insertions pie while within print, insertions rose significantly in the month of March 2015.
In print, Mumbai was the top city, with 8 per cent share of advertising, followed by Bengaluru and Nagpur, each with a share of 3 per cent. Hindi was the top language in print advertising with a 55 per cent share, followed by Marathi, which had a share of 12 per cent.First Published : December 17, 2015