Sikder, who brings with him 20 years of industry experience, was previously associate vice-president at Posterscope. Mehta comes on board with 17 years of experience and was also associated with Posterscope as senior business director. Mutt and Singh who join StreetTalk with 14 and 11 years of experience respectively, were associated with Posterscope as senior business directors.
Expressing his views on the new role, Sikder opines, "What interested me was StreetTalk's long-term business vision and commitment and at the same time, being firmly rooted to ground realities. This makes it stand apart amongst other agencies. Moreover, my experience of working with varied clients and their projects will give a head start to an inspiring journey."
Commenting about his appointment, Mehta says, "Discussions with StreetTalk made me realise that its ideas held promise for a refreshing change and this was the kind of platform I was looking at to experiment and implement my learnings in the business of communication."
Mutt, too, is excited about his new role. "Just when life in OOH was becoming so monotonous and everyone was beginning to look, feel and sound alike, StreetTalk came across as the promising child of the new generation of OOH companies which are kindling a new way of thinking and doing," he says.
"I am proud to be associated with a progressive agency like StreetTalk that believes in putting customers first and building relationships, which has been one of the key mantras for me as well," says Singh.
Shripad Ashtekar, director, StreetTalk, says, "Our vision is to make a team of professionals with a sense of ownership and utmost integrity, and I'm confident of these qualities in our new friends, who will surely fast track the growth of StreetTalk."
Dipankar Chatterjee, director, StreetTalk, adds, "Great companies don't grow on their own, they need people. As we scale bigger heights, the appointment of such a passionate bunch of professionals, well-equipped with the knowledge of the business, will pave the way for StreetTalk to enhance its offerings and thus benefit clients."
StreetTalk is a full-service OOH agency that claims to deliver solutions, maximise clients' return on ad spends, and scale heights through strategic planning and execution.