Cheil beefs up creative team

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | January 05, 2016
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The agency has roped in Vijay Simha and Aneesh Jaisinghani as senior creative directors.

Cheil India has appointed Vijay Simha and Aneesh Jaisinghani as part of the senior creative leadership. They will report to the agency's chief creative officer, Sagar Mahabaleshwarkar.

Vijay Simha

Aneesh Jaisinghani

Sagar Mahabaleshwarkar

Speaking on the occasion, Mahabaleshwarkar, says, "We have grown substantially in 2015 and we aim to get bigger and more aggressive in 2016 in terms of creativity and technology, the foundation blocks of Cheil. In order to achieve our target, we are hungry and keen to get the best in the industry on board to help us in delivering cutting edge work. We are excited to have talented additions in our team and build the creative army."

Simha has over 16 years of experience in advertising and digital marketing during which he has worked for agencies like Solutions-Digitas, Grey Worldwide, Saatchi & Saatchi, Bates, and JWT. During his previous tenures, he has handled brands such as, Mother Dairy, MTS, Sony Ericsson, Samsung, Hyundai, Zen Mobiles, Hitachi, Radico, Wrigley's, Wills Lifestyle, SpiceJet, Max Bupa, and Ford.

On the other hand, Jaisinghani joins from McCann World Group where he was the executive creative director. Prior to that, he has worked in agencies like Grey, Lowe, Everest, Bates, Contract and Eleven Brandworks. He has worked with brands such as Nokia, Samsung, Reebok, MasterCard, DLF, Hitachi, Whirlpool, Lava mobile phones, Dharampal Satyapal Group, Ireo,, and Dabur in the past.

Headquartered in Seoul, Cheil Worldwide operates in 40 countries with more than 5,000 employees. Cheil India serves as the regional headquarters for Cheil Worldwide in South-West Asia.

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