TAM AdEx: Fairness creams advertising on radio down by 21 per cent in Jan-Jun 2015

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | January 07, 2016
The north zone contributed to 42 per cent share of this category's advertising in print.

TAM Media Research's division AdEx has provided an overview of the advertising ad volume in the fairness creams category, on different platforms, between January and June 2015. The report looks at advertising in television, print and radio, with the entire analysis based on ad volumes, expressed in secondages or column centimetres. The figures should be taken only as indicative, and not absolute.

TAM Digital

According to the report, advertising for fairness creams dropped moderately in all mediums during Jan-Jun 2015 as compared to Jan-Jun 2014. In print, non-metro cities had 89 per cent share of the advertising, while the north zone contributed to 42 per cent share.

Fair & Lovely BB Cream

Comparing mediums, TV had 92 per cent share of the category's ad insertions, while radio had 5 per cent.

Overall, fairness creams advertising on TV and print declined by 14 per cent and 11 per cent respectively, while radio saw a 21 per cent decrease during Jan-Jun 2015 as compared to Jan-Jun 2014.

Across mediums, Hindustan Unilever was the top advertiser, while Fair & Lovely BB Cream was in the list of the top five new brands in all three mediums.

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