Ranveer Singh promotes Patrika Group's Catch News

By afaqs! news bureau , afaqs!, New Delhi | In Digital
Last updated : January 11, 2016
In a video campaign, the popular Bollywood actor states why he trusts the fast-paced digital news ventures Catch News.

In a bid to promote its multimedia digital platform Catch News, Rajasthan Patrika Group has roped in popular Bollywood actor Ranveer Singh. The Hindi newspaper's first-ever video campaign features Singh who tells us why he trusts Catch News as a reliable news source.

The actor talks about how news outlets are in a mad race to be the first and fastest to deliver news. But, for Singh, it is credibility that matters which is why he trusts Catch News. "Catch News is fun, it is serious, it is reliable. It doesn't declare living people dead," says Singh.

And, that is precisely what the campaign's objective is -- to highlight the platform's credibility in an endeavour to cater to the modern consumer who is hard-pressed for time.

Catch News was launched in June last year. It targets 18-45-year-old Indians, NRIs, and global citizens, who are often pressed for time.

Apart from Singh, actor Deepika Padukone, too, had recently featured in a Rajasthan Patrika Group campaign.

Shoma Chaudhury

Editor-in-chief of Catch News, Shoma Chaudhury says she was clear that she didn't want to limit the site's vision.

"Catch News is about the ideas and events that shape our world. The world is no longer a linear space. Science affects politics, which in turn affects art, which affects the environment. I imagined Catch as a vibrant, inclusive space that explores all these connections that shape the human experience today," she says.

In order to present a newsworthy offering to audiences, the editorial content of the news platform is based on attributes such as plurality, social equity and justice.

The team at Catch News, headed by Chaudhury, comprises Bharat Bhushan as editor, Vinny Ganju as the chief operating officer, Payal Puri as lifestyle and features head, and Kunal Majumder as the editor, operations and Speed News desk.

The news platform claims to have hit over three million monthly unique visitors. It has aggressive plans to double that number in the next couple of months. It claims to have nearly 30 per cent of the readers from outside India. It has also claimed that it has 40 percent female readers.

The site aims to innovate upon its storytelling format. It currently claims to have a host of tools including a Quick Pill (a bulleted synopsis of the story for readers-on-the-go), an X-Pack, creative card stacks with multimedia capabilities, and The Deck, the site's deep-dive zone. It aims to further build more audio, video and multimedia capabilities.

Catch News also launched its Hindi portal in December, 2015.

First Published : January 11, 2016
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