The campaign has been launched to showcase success stories of SMEs.
In order to commemorate its achievement of having enrolled one lakh customers on its platform, online marketplace IndiaMART has tried to bring into the limelight, the country's emerging entrepreneurs with its new digital campaign. Titled I Believe In IndiaMART (#IBelieveInIM), the videos gives voice to the small and medium-sized enterprises (SMEs) which have benefitted from their alliance with the online marketplace.
Acknowledged as the true heroes of India's growth story, the entrepreneurs share their journey of success through the campaign videos, and show how the online marketplace helped them grow their business effectively. The campaign has been launched digitally on January 7, and will run for 21 days across digital platforms including Facebook, Twitter and YouTube. Along with the main montage video, a series of nine short testimonial videos have also been launched which provides customer insights on their association with IndiaMART.
Highlighting the crucial role that IndiaMART played in the growth of small and medium scale enterprises in all respects, the videos project how sellers from various enterprises have expanded over the years with its help.
The videos also talk about how the online platform has helped sellers to acquire new businesses, generate higher profit and export their products.
Dinesh Gulati, director, IndiaMART, feels that the campaign brings forth the feeling of high-esteem for clients associated with the company. He says, "By coming on board with IndiaMART, we have enabled the MSMEs of India with an opportunity to innovate. Through the launch of the digital campaign, we want to showcase the pride our customers take in associating with IndiaMART. As their business growth has multiplied over the years, their belief and trust in us have grown even stronger. SMBs see the highest Return on Investment with IndiaMART, with an increased profitability and wider geographic reach."
Gulati further adds, "We aspired to put a face to the millions of stories we have experienced in our journey so far and what better way to do so than through social media. People will easily relate to these stories as the campaign encompasses real people who talk about how they achieved real growth in real businesses."
Says a company statement, "IndiaMART has always endeavoured to give speed to its mission to 'make doing business, easy', and over the years, the SMEs allied with IndiaMART have echoed this thought by achieving a fabulous turnover and outreach thanks to the company's robust support."
The statement further adds, "The campaign brings to the fore these individuals who have gone on to not only survive, but sustain and scale their businesses pushing the boundaries of how they trade today and achieving full-fledged sustainability for their venture."
Stressing on the tagline, 'Kaam yahi banta hai', the campaign tries to project IndiaMART as an indicator of SME empowerment giving reasons why customer partners have believed in the company throughout its journey.
Founded in 1996, IndiaMART has stressed on making business easy for SMEs. The company has currently over 3,000 employees located across more than 55 offices in the country. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd. The company offers a platform and tools to over two crore buyers to search from over three crore products, and get connected with over 20 lakh suppliers.