Hosted by Sonali Bendre, the show has celebrities step into the shoes of the common man and earn daily wages.
Colors, the channel from Viacom18, is all set to launch the second edition of its non-fiction show Mission Sapne. The new season of the social message-based show that features celebrities, starts on January 17, and will air every Sunday at 11 am on Colors.
Produced by Sobo Films, Mission Sapne Season 2 will feature 10 entertainers who will learn the tricks of various trades to raise funds in support of a deserving individual. The show will have these film actors use their talent, wit and star persona to ensure that the chosen individual's business does well. An official statement adds, "The celebrities will indulge in some hard work while trying to raise the entertainment quotient through activities like gully cricket, song and dance-led requests, special tips, reciting blockbuster dialogues, comedy and mimicry, selfies, on-the-spot competitions, and dares and challenges that eager fans might bring their way in the hope of earning more money for their cause."
Speaking about the show, Raj Nayak, chief executive officer of Colors, says, "Following the stupendous response to Season 1 of Mission Sapne, it is time to charge ahead with an all-new set of celebrities who have displayed extraordinary passion and commitment towards bettering lives that deserve a helping hand. We would like to express our gratitude to the entertainment industry for extending their pro-bono support, standing up for humanity, and elevating the show's impact on deserving lives manifold."
Commenting on the second edition of the show, Smruti Shinde, director, Sobo Films, says, "To change the life of the common man by extending a helping hand to realise their dreams is the USP of Mission Sapne. While we achieved that to a great extent in Season 1, with Mission Sapne Season 2, we look forward to magnify the effect of positivity and hope to make a difference in the lives of those in need."
The first episode of the season will feature actor Vidya Balan as she steps into the shoes of Manju, who happens to be Jaipur's only female porter. Donning the hat of a coolie and moving the luggage of travellers across Jaipur's Sindhi Camp Bus Stand, Balan will aim to leverage her star power to raise funds for the single mother and breadwinner Manju. Balan will try out various stuff, from taking tips from Manju on how to effectively carry heavy luggage from one point to another, to invite Jaipur locals to support her cause. In fact, the actor will even be seen climbing atop a bus and mingling with the male coolies at the bus stand to ensure that she is able to maximise her one-day time limit and turn a messiah for Manju.
Commenting on her experience, Balan says, "I was extremely touched when an old woman who sells combs at the bus station came up to me and appreciated my efforts. She said that she left her customers unattended because she wanted to click a picture with me. She gave me Rs 10 and lots of blessings, and it simply made my day. I salute Manju for her determination and willpower with which she does her job so brilliantly."
Actor Sonali Bendre returns as the show host for Mission Sapne Season 2, her second season as host in a row. She will narrate the success stories of the one-day professional endeavours of celebrities and the people they will support.
For Mission Sapne Season 2, Colors has roped in Idea Cellular as the associate sponsor. The show will also be promoted across mediums through an integrated marketing approach and digital initiatives.
First Published : January 13, 2016