Forever New awards digital advertising mandate to Dentsu Webchutney

By afaqs! news bureau , afaqs!, New Delhi | In Digital | January 19, 2016
The agency will handle search and digital advertising services for the brand.

Following a multi-agency pitch, Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has been awarded the digital duties of Forever New, a fashion clothing and accessories brand. As part of the mandate, the agency will handle the search and digital advertising services for the brand. The agency's Delhi office will work on the account.

Sidharth Rao

Commenting on the win, Sidharth Rao, chief executive officer and co-founder, Dentsu Webchutney, says, "We are thrilled to work on such a young and successful fashion brand. Fashion, as a segment, always unfolds interesting opportunities to do refreshing work and we aim to do just that."

Commenting on the association, Vishal Trehan, business head India, Forever New, says, "Forever New has forayed into the digital space by associating with Dentsu Webchutney, and we look forward to this exciting partnership. The idea is to synergise together towards building effective strategies for better customer engagement. It's the age of digital media, and a strong digital presence is the need of the hour. This collaboration with Dentsu Webchutney is integral to the brand and will ensure the same for us."

Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia, that began as a start-up retailer in 2006. It claims to be operational in 10 countries through more than 250 stores.

Dentsu Webchutney is the digital agency from the Dentsu Aegis Network with offices in New Delhi, Mumbai and Bengaluru. Its clientele includes Flipkart, Airtel, Unilever, MasterCard, and Coca Cola.

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