A joint survey by the Internet and Mobile Association of India (IAMAI) and IMRB International, conducted prior to the launch of the Government of India's 'Start-up India' programme, has revealed that fund-raising remains the primary concern for digital start-ups in India. Innovation and lack of skilled personnel follow next in the list of challenges faced by the start-up community.
When asked about the key business challenges that they faced in establishing their start-ups, the respondents mentioned growth, talent management, funds management, competition, technology/design, regulatory framework and intellectual property rights as some of their primary concerns.
The Internet and Mobile Association of India(IAMAI) was established in 2004 to represent the online and mobile VAS industry in India. It addresses the challenges facing the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, e-commerce, mobile and digital payments among others.