Dainik Bhaskar is fourth largest circulated newspaper in the world: World Association of Newspapers

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | January 22, 2016
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The publication is also the only Indian news daily to feature amongst the world's top five circulated newspapers in the World Press Trends report 2015.

According to the recently published World Press Trends report 2015 by the World Association of Newspapers and News Publishers (WAN-IFRA), Dainik Bhaskar, with a circulation of 3.6 million copies, has been ranked the world's fourth largest circulated news daily.

It is the only Indian news daily to feature amongst the world's top five circulated newspapers. The other top three newspapers are The Yomiuri Shimbun (Japan- 9.1 million copies), The Asahi Shimbun (Japan- 6.8 million copies) and USA Today (USA- 4.1 million copies).

Dainik Bhaskar is also India's No.1 daily as per Jan-June 2015 report of Audit Bureau of Circulation for the third consecutive time. Its audited circulation figure of 3.6 million copies is 15 per cent and 20 per cent more than the second and third largest dailies respectively.

WAN-IFRA has been publishing the World Press Trends report annually since 1989. The World Press Trends Database provides data and figures on the global newspaper industry circulation, readership, revenue, advertising expenditure, digital usage and data for top selling titles in each country along with other relevant information.

Vinay Maheshwari

Pradeep Dwivedi

Vinay Maheshwari, senior vice-president (sales and market development and brand marketing), DB Corp, says, "This is a validation 3.6 million copies that audiences continue to read and value new products and national news corporations such as ourselves are successfully finding ways to monetise this continued interest and commitment from them. For us, product development has always taken centre stage with key initiatives including 'No Negative Monday' and content associations with renowned global publications like TIME Magazine, Harvard Business Review and the New York Times. This has helped create a bouquet of engaging content for readers across different categories."

Pradeep Dwivedi, chief corporate sales and marketing officer, DB Corp adds, "This recognition is a proud development for us and a great reward for the Bhaskar team and staff. It is also a validation of our business model and strategy and our main emphasis of making the reader the centre of our existence,"

Our flagship event 'Unmetro - The action lies elsewhere' has been a great platform to explore the potential of Tier 2 and 3 Indian cities. It has always been our belief and vision to not only build Bhaskar's strong presence in these regions but to also participate actively as a socio- economic change agent. This global ranking will surely go a long way to further strengthen our position in our existing markets."

DB Corp is a print media company that publishes Dainik Bhaskar 40 editions, Divya Bhaskar seven editions and Divya Marathi 7 editions with 206 sub-editions in four languages (Hindi, Gujarati, English and Marathi) across 14 states in India. Its flagship newspapers Dainik Bhaskar (in Hindi) established in 1958, Divya Bhaskar, and Saurashtra Samachar (in Gujarati) claim to have a combined average daily readership of 19.8 million. DB Corp has presence in Madhya Pradesh, Chhattisgarh, Rajasthan, Haryana, Punjab, Chandigarh, Himachal Pradesh, Uttrakhand, Delhi, Gujarat, Maharashtra, Jharkhand and Jammu. Other newspaper brands include Dainik Divya Marathi, DB Star and DNA (in Gujarat and Rajasthan) on a franchisee basis. The company's other business interests also span the radio segment through the brand My FM, with presence in seven and 17 cities and internet portals.

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