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Max Life Insurance unveils new corporate logo

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | January 25, 2016
The new logo is in line with the recent de-merger of its holding company.

Life insurance company Max Life Insurance, has released its new logo, keeping in line with the recent de-merger of Max India's Max Financial Services (MFS). Max Financial Services is a part of the Max Group, the holding company for Max Life.

The logo has been re-designed to make it more contemporary keeping in mind the originality of its existing components that project the primary focus of the company.

Max Life Insurance old logo

There is a change in font along with a change in colour in one part of the new logo. Moreover, A Max Indian and MS Joint Venture has been changed to A Max Financial Services and MS Joint Venture.

Max Life Insurance new logo

Max Financial Services owns and actively manages 72.1 per cent stake in Max Life Insurance, making it India's first listed company focussed exclusively on life insurance. On the other hand, Mitsui Sumitomo Insurance, the joint venture partner of Max Financial Services, is a member of the MS&AD Insurance Group which is a global general insurance company. Headquartered in Tokyo, Japan, the MS&AD Insurance Group is present across 39 countries globally with an experience of over 120 years in general insurance.

Max Life Insurance, the non-bank promoted private life insurer, is a joint venture between Max Financial Services and Mitsui Sumitomo Insurance. It is part of the Max Group, which is an Indian multi-business corporation, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance Group, which is a global insurance corporation. Max Life Insurance offers long-term savings, protection and retirement solutions through its agency distribution and multi-channel distribution partners.

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