Life insurance company Max Life Insurance, has released its new logo, keeping in line with the recent de-merger of Max India's Max Financial Services (MFS). Max Financial Services is a part of the Max Group, the holding company for Max Life.
The logo has been re-designed to make it more contemporary keeping in mind the originality of its existing components that project the primary focus of the company.
Max Life Insurance, the non-bank promoted private life insurer, is a joint venture between Max Financial Services and Mitsui Sumitomo Insurance. It is part of the Max Group, which is an Indian multi-business corporation, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance Group, which is a global insurance corporation. Max Life Insurance offers long-term savings, protection and retirement solutions through its agency distribution and multi-channel distribution partners.