Effies 2015: Mullen Lowe Lintas wins Grand Effie; HUL is Client of the Year

Aptly titled 'A Paper Boat ride down the river of memories', the breezy three-and-a-half-minute long film has been executed by Mullen Lowe Lintas. It beautifully traces the magical moments and memories of one's childhood. From making paper boats, chasing kites, rushing outside to catch the first drop of rain and enjoying the smell of fresh stationery, the film juxtaposes moments that the consumer can reminisce about. As the film ends, it shows a young man sitting in an aircraft with Paper Boat's 'Aamras' drink, a sip of which reminds him of his childhood. At this moment, the viewer is introduced to a little boy gorging on fresh mangoes. The film ends with a voice-over 'Bachpan ki yaadon ko fir se bahao, badi chatpati hai yeh fir se pilao".