Mullen Lowe Lintas won the Grand Effie for its Drinks & Memories campaign for Hector Beverages' Paperboat.
At the Effie Awards ceremony, which is organised by the Ad Club of Bombay, the Grand Effie Award went to Mullen Lowe Lintas for its Drinks & Memories campaign for Hector Beverages' Paperboat.
Aptly titled 'A Paper Boat ride down the river of memories', the breezy three-and-a-half-minute long film has been executed by Mullen Lowe Lintas. It beautifully traces the magical moments and memories of one's childhood. From making paper boats, chasing kites, rushing outside to catch the first drop of rain and enjoying the smell of fresh stationery, the film juxtaposes moments that the consumer can reminisce about. As the film ends, it shows a young man sitting in an aircraft with Paper Boat's 'Aamras' drink, a sip of which reminds him of his childhood. At this moment, the viewer is introduced to a little boy gorging on fresh mangoes. The film ends with a voice-over 'Bachpan ki yaadon ko fir se bahao, badi chatpati hai yeh fir se pilao".
To read more about this campaign, click here.
Hindustan Unilever Limited once again went on to win Client of the Year Award for the second consecutive year.
Click here to view the detailed result.
First Published : January 28, 2016