Former Yahoo exec Vishal Maheshwari joins Vuclip India as country manager

By afaqs! news bureau , afaqs!, New Delhi | In Digital | January 28, 2016
He will spearhead the launch of the company's Over-The-Top (OTT) video streaming service in the country.

Vuclip, the video-on-demand (VOD) service for emerging markets, has announced the appointment of Vishal Maheshwari as country manager in India. This comes at a time when Vuclip is on course to launch its new Over-The-Top (OTT) video streaming service in the country.

Vishal Maheshwari

Arun Prakash

Maheshwari's core responsibilities will include driving consumer adoption, engagement and monetisation for this service in India through strategic partnerships, service innovation and consumer insights.

He has over 15 years of leadership experience in the telecom and mobile internet space with organisations such as Yahoo! India and BPL Mobile, and 10 years of product and brand management experience with names such as Parle, Warner Lambert and SBI Cards.

"We are excited for Indian consumers in 2016, who will experience a whole new way of entertainment on the go and we are pleased to have Maheshwari come on board to lead our OTT service in India. His leadership, consumer-centric thought process, passion for product and brand, and value creation for partners will help him lead Vuclip and this entire industry in India," says Arun Prakash, COO, Vuclip.

"The ever-evolving video space in India offers the thrill of a challenge," notes Maheshwari. "It is my endeavour to make 2016 a year of delight for the Indian audience in the entertainment and OTT space. I believe Vuclip is best positioned to make that happen."

Vuclip claims to have a free user base of 20 million and a paying subscriber base in excess of five million people in India. Through strategic partnerships with over 270 top studios around the world, Vuclip brings to subscribers blockbuster Hollywood and regional movies, TV shows and music videos in more than 34 different languages.

The company and its subsidiaries are headquartered in Milpitas, California, and have a presence in Mumbai, Delhi, Pune, Dubai, Cairo, Beijing, Kuala Lumpur, Jakarta and Bangkok.

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