Red Bull appoints Dentsu Webchutney for its digital mandate

By afaqs! news bureau , afaqs!, New Delhi | In Digital | February 04, 2016
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The agency will handle the entire gamut of digital advertising services for the brand.

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has won the digital duties for Red Bull. The agency's Mumbai office will work on the account, which was won through a multi-agency pitch.

Red bull and Dentsu webchutney

Sidharth Rao

Commenting on the win, Sidharth Rao, chief executive officer and co-founder, Dentsu Webchutney, says, "We are delighted to partner with Red Bull. The brand, as well as the category, are pretty dynamic -- something that will certainly help us push the envelope and come up with some refreshing work."

Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987.

Dentsu Webchutney is the digital agency from the Dentsu Aegis Network with offices in New Delhi, Mumbai and Bengaluru. Its clientele includes Flipkart, Airtel, Unilever, MasterCard, and Coca Cola.

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