The Super Bowl season is fun, and so are its commercials. But, Budweiser has taken a risk with its latest ad spot featuring Oscar-winning actor Helen Mirren. Moving away from lost dogs and Clydesdale horses this Super Bowl season, the American beer brand has a strong message to deliver.
In this latest ad, Mirren is shown chilling out in a restaurant with a cold Budweiser and a hamburger. A perfect setting for a Super Bowl spot, but wait till Mirren starts speaking.
Staring right into the camera, she says, "If you drive drunk, you, simply put, are a short-sighted, utterly useless, oxygen-wasting, human form of pollution -- a Darwin‐award deserving, selfish coward. If your brain is donated to science, science would return it."
She continues. "So, stop it," she grunts. "Chances are, you're a fun, solid, respectable human being. Don't be a pillock," she says.
Her advice is to drive safe and lead a good life, with a 'nice and cold' Budweiser as your companion.
The ad, which is part of Budweiser's larger initiative #GiveaDamn which promotes safe driving, was posted on YouTube on February 2. The video has garnered over two million views so far.