The Advertising Club has called for entries for the Creative Abby Awards 2016, to be held at Goafest 2016. The awards are given in recognition for creative excellence in advertising.
The last date for submission of entries is February 23. Ad campaigns which ran from January 1-February 15, 2016, will be eligible for entry, forms for which can be downloaded from the Ad Club Website www.theadvertisingclub.net and www.aaaindia.org, from the evening of February 9.
The awards need to be uploaded online on the site on the site Click here
There are two new categories in the Creative Abby Awards this year. These are Special Abby (Gender Sensitive Advertising) in Category 26, and Young Abby in Category 27. New sub-categories in the Design vertical this year are that of Typography Design, and Best Integrated Design involving two or more sub-categories. Print Craft has the new sub-category addition of Computer Generated Imagery.
Announcing the development, Ramesh Narayan, chairman, Awards Governing Council, says, "This year's Abby Awards will have three very significant improvements. The first is that in order to make the awards more in line with global practices, entries for almost all categories can be uploaded online. Secondly, to reinforce the idea that "what's good, is good for the industry", there will be a special category for Gender Sensitive Advertising. And, thirdly, in order to bring youth and the future up on centre-stage, there will be a special Abby for entries received from copy and art teams under the age of 35, on the theme of how communication can help mitigate gender violence."
Commenting on the development Raj Nayak, president, The Advertising Club, says, "To remain the gold standard of awards in India, we decided that technology, sensitive thinking and the future, need to be addressed. I had said earlier that we could expect a lot this year, and it is beginning to show. The pre-eminent awards show in the country should pave the way in every area." says.
Nakul Chopra, chairman, Goafest, has welcomed the new developments. He says, "They are a part of our ongoing effort to keep evolving and improving. The online uploading of entries will pose a technological and financial challenge, but we have decided that it is important enough to implement immediately."
Dr Ambi Parameswaran, president, Advertising Agencies Association of India (AAAI), says, "I am very happy that what was publicly requested on an AAAI platform (an award for Gender Sensitive Advertising) just last year is becoming a reality. We need to be in sync with what is being sought. The award for young creatives is the industry's way of nurturing young talent."
The Advertising Club, along with the AAAI, jointly conducts the biggest advertising festival in the country called the Goa Fest. Founded in 1954, The Ad Club is an industry body that provides a platform for professionals from the advertising, marketing, media, research, and communications fraternity to gain from each other's experience. The mission of the Club is to create forums and events to help its members improve their professional competence, thereby raising the standards of Indian advertising. The Ad Club organises some pre-eminent events of the industry such as the Ad Club Awards, The Abbys, Effies, Emvies, and Young Achievers.