Earlier this week, the global beverage brand Coca-Cola used one of the biggest stages of America in recent times, to showcase its smallest package, the Coca-Cola Mini.
As promised, Coca-Cola and Marvel teamed up for the debut commercial of the new mini global beverage featuring the biggest and the smallest Marvel superheroes, the mighty Hulk and the Ant-Man.
The 60-second ad starts inside Dr Bruce Banner's lab where a shrunken Ant-Man runs off with the last Coke from the lab fridge. Banner is not amused by the act and goes busting out of the building in Hulk form, chasing after Ant-Man through the streets trying to get his can back. When he finally catches up with him, in one of life's ironies, Hulk, with his giant hands, can't open the can. It is only with the help of his Avengers counterpart, that Hulk can finally do so. Actor Paul Rudd has lent his voice to the character of Ant-Man.
The ad, which ends with the line, 'Sometimes you just want a little Coca-Cola,' is the Mini's debut in a Coke commercial. The commercial was meant to advertise Coke's mini-cans, for people who don't want to drink a full 12 ounces. The point of this spot is to not only remind people how much they love the brand, but to project the new product's image as that of a superhero, however small it may seem. The campaign will run throughout the year across TV, cinemas, digital and social platforms.