Faber awards its creative mandate to Soho Square

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | February 12, 2016
The account was handed to the agency without any pitch involved.

Ogilvy's offshoot Soho Square, has won its second consecutive account within a span of few days of its earlier win. The advertising agency has won the account of Franke Faber India Limited (FFIL)'s kitchen appliances brand Faber, close on the heels of the Vasmol account, which was won last week. Just like Vasmol, this account too, was handed to the agency without any pitch.

Anil Bhamre

Samrat Bedi

Mohit Ahuja

Commenting on the new partnership, Anil Bhamre, head, marketing and product management, Franke Faber India, says,"In our continued strive for innovation, brand building, and providing the best offerings to our esteemed customers, we have chosen Soho Square as our strategic brand-building and creative communications partner. We look forward to a strong and innovative relationship, and thereby, hope to deliver the best solutions to our stakeholders."

Samrat Bedi, head of office, Soho Square, Mumbai, adds, "This is a huge win for us. It reaffirms our creative strength and our ability to solve our clients' problems with panache. Faber is a market leader, and we are quite excited about this opportunity. We will work to build on the brand's strengths."

Mohit Ahuja, senior vice-president, Soho Square, Mumbai, says, "The Faber win is also an important one for us from the portfolio point of view. At Soho Square, we already handle a modular kitchens and tiles brand; brand Faber further strengthens this 'lifestyle kitchens' portfolio for us."

Faber India is a kitchen appliances company from the house of Franke Faber India, with modern manufacturing facility and an in-house R&D team. It offers kitchen appliances such as hoods, hobs, cook-tops, cooking ranges, built-in-ovens and dishwashers.

Soho Square is the sister agency of Ogilvy and Mather and was earlier known as Meridian Communications. The agency has been in the news for quite a few notable campaigns, one of which is the BJP's 2014 Lok Sabha campaign, which helped lead the party to power that year.

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