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Hemal Panchamia bids Fastrack adieu

By Snehojit Khan , afaqs!, New Delhi | In Marketing | February 23, 2016
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He was head of marketing and has spent over a decade in the organisation.

After being part of the Fastrack family for over 11 years, Hemal Panchamia, head of marketing, has decided to quit the organisation.

Hemal Panchamia

Confirming his exit, Panchamia says, "I have been one of the founding members and have been with the brand since its inception. I have seen it evolve over the last 11 years. It is now time for me to move on. I have no clear future plans as of now."

Panchamia, who has been a part of the brand's evolution through the years, joined the organisation in June 2004, right after he completed his MBA.

The youth fashion brand Fastrack was launched in 1998, as a sub-brand of the wrist watch and accessory brand Titan, and targetted the 15-25 year-old age group. Over the years, the brand positioning shifted from youthful to youth, with urban college students as the prime consumer target. It was later spun off as an independent accessory brand targeting the urban youth in 2005, when with the aim to become a complete fashion brand, Fastrack launched sunglasses, and then bags, belts and wallets in 2009. Today, it has over 150 stores including its exclusive store chain across the country.

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