After being part of the Fastrack family for over 11 years, Hemal Panchamia, head of marketing, has decided to quit the organisation.
Panchamia, who has been a part of the brand's evolution through the years, joined the organisation in June 2004, right after he completed his MBA.
The youth fashion brand Fastrack was launched in 1998, as a sub-brand of the wrist watch and accessory brand Titan, and targetted the 15-25 year-old age group. Over the years, the brand positioning shifted from youthful to youth, with urban college students as the prime consumer target. It was later spun off as an independent accessory brand targeting the urban youth in 2005, when with the aim to become a complete fashion brand, Fastrack launched sunglasses, and then bags, belts and wallets in 2009. Today, it has over 150 stores including its exclusive store chain across the country.First Published : February 23, 2016