Last updated : February 25, 2016
Havas Media Group India has won the integrated media mandate of Amplifon India, a hearing care service provider. The mandate was won following a multi-agency pitch. As part of the win, the agency's Gurgaon office will take care of the integrated media mandate for the brand. Previously, the account was being handled by Madison Media.
Shveta Paul, marketing director, Amplifon India, adds, "We were looking for a partner who could give us strategic directions and international learnings. Havas gave us both. Besides that, we found their Meaningful Connections Planning process very relevant for our brand. We are happy to be partnering with them."
Expressing her views on winning the new business, Anita Nayyar, chief executive officer, Havas Media Group, India and South Asia, states, "We are privileged to win the prestigious Amplifon business. Our 'Meaningful Brands' philosophy resonates with a brand like that, one which has already touched many lives. We look forward to a meaningful association with them."
Mohit Joshi, managing director, Havas Media Group India, says, "This is a great business win. With each passing day, our confidence in our 'Digital At the Core' approach keeps getting stronger. Today, Havas is seen as a smart agency in the market. We look forward to being Amplifon's partner in its growth journey."
Amplifon claims to be the largest hearing care service provider in the world, spread across 22 countries, with more than 5,500 clinics across the globe. The company had been listed on the STAR Segment and FTSE Italia Mid Cap Index on the Italian Stock Exchange.First Published : February 25, 2016