Woodland, the manufacturers of extreme weather outdoor gear and outerwear has returned with the second season of its campaign #NoTicketToExplore on the digital platform. The campaign is designed for the adventurous and the daring, who love to explore the world.
The teaser phase of the campaign for this season was launched on Twitter, on February 23, in which fans were given clues to identify a particular travel destination, which in this case, happened to be Israel.
#NoTicketToExplore Season 2 is a five-week campaign with a set of five challenges, with one challenge put up every week. The participants must accept the challenges in order to win a trip to Israel. Winners will be selected on the basis of the number of challenges won and votes garnered.
At the end of the contest, winners will be taken on a trip to Israel to enjoy various adventurous activities like diving, skiing, camel treks, bicycling, clubbing, and safaris.
Within the first two hours of the launch, the activity generated an approximate 32.6 million impressions with over 10,000 tweets.
In 2014, Woodland came up with a TVC to promote Season 1 of the campaign #NoTicketToExplore, conceptualised by MullenLowe Lintas.