Arjun Sen returns to Contract Advertising as executive vice-president and GM, Mumbai ops

Contract Advertising has appointed Arjun Sen as executive vice-president and general manager - Mumbai operations. Sen will work closely with Rana Barua, as well as with the agency's senior management. Kapil Mishra, creative head, and Sunil Shetty, planning head, will partner Sen in leading the agency's Mumbai team.

Sen, who is back in Contract after a gap of two years, has worked on brands such as, Cadbury (Celebrations, Crunch, Eclairs, HALLS, Bytes), Shoppers Stop, CNBC - Money Control, Crompton Greaves, Edelweiss, Morphy Richards, Bajaj Electricals, Mothercare, and AskMe.

Commenting on the appointment, Barua says, "Sen has a genuine passion for building brands. Helping brands engage and connect with their core target group stimulates him the most. He is a natural leader and is proficient in mentoring and inspiring teams to deliver the highest quality of work. He is an 'ideas man' at the core, who absolutely loves the craft of advertising."

Sen, on his part, comments, "I am delighted to be back at Contract and ride the new wave that has the right mix of legacy and contemporary thinking that makes this agency a powerhouse of talent and ideas. I look forward to partner Barua in his vision for Contract during my tenure here."

With over 20 years of experience in advertising, Sen has taken up different roles across global and local agencies. He has spent almost a decade leading and building agencies such as Ogilvy & Mather, McCann, Quadrant Communications and Capital Advertising. His last assignment was with Famous Innovations, where he was the agency's national head.

Contract, a member of the JWT/WPP network, is an integrated and independent communications company that works in the fields of advertising, consulting, design, and digital. The agency operates through its three offices in Mumbai, Delhi and Bengaluru, with over 300 employees. The agency creates brand conversations for brands such as Asian Paints, Acer, Abbott Healthcare, Assetz Property, Century LED, Dabur, Domino's Pizza, Dettol, Portea Medical, Plobal Apps, Revlon, Reckitt Benckiser, Sansui, Shoppers Stop, Shell, Sugar Free, Ten Sports, Tata Teleservices, Tata Docomo, Tango Media, Truly Madly, Truecaller, USL, UTI Mutual Fund, Wills Lifestyle, YouTube, and YouTube Creators.