WPP's Hogarth Worldwide enters India

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | March 22, 2016
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The agency begins its India innings by acquiring Prodigi, a WPP-digital company in partnership with Smile.

The WPP-owned market implementation agency Hogarth Worldwide has announced the launch of its operations in India. The agency begins its India innings by acquiring Prodigi, a WPP-digital company in partnership with Smile. The India operations will be led by Gopikaa Davar, the current CEO of Prodigi India.

The London-headquartered agency is globally headed by Barry Jones, founder and chairman. Through this expansion, the agency looks forward to expand the India team from 80 people, to a count of 300 by 2017.

Barry Jones

Gopikaa Davar

Commenting on the India launch, Jones says, "Hogarth has grown from 14 people to a strength of 3,000 in eight years, thanks to technology and the introduction of new ways of working. We will use proven disruptive methodologies and proprietary technology to bring more efficiency to the Indian advertisement market. I am delighted that Hogarth now has such a powerful production capability in the market, that will help not only Indian companies access global markets, but also help our multinational clients to truly connect with Indian consumers."

Adds Davar, who will be CEO, Hogarth India, "We are thrilled to be a part of the world's largest marketing implementation agency as its technology-led integrated solutions address the needs of large-scale advertisers in India across all advertising and communications channels."

Delivering services across 120 markets, Hogarth currently operates out of 25 offices across continents. Founded in 2008, the agency has offices in cities across the globe including New York, Paris, Shanghai, Hong Kong, Singapore, Paris, Dusseldorf, Hamburg, Johannesburg, Mexico City, and Jakarta.

Hogarth's clientele includes Unilever, Johnson & Johnson, Nestlé, Procter & Gamble, Rolex, GSK, Vodafone and Coca-Cola.

Hogarth Worldwide is a marketing implementation agency producing advertising and other marketing communications for clients across all media and languages. Hogarth's production expertise, coupled with its workflow and asset management technology, claims to deliver quality control and savings for global brands.

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