Jharkhand government appoints Prabhatam Advertising

Prabhatam Advertising has bagged the creative, media and digital duties for the state of Jharkhand. Prabhatam is the sole agency to be empanelled by the Jharkhand state government for a period of 42 months.

"Prabhatam Advertising has entered into an exclusive agreement with the Information and Public Relations Department (IPRD) of the Jharkhand government after qualifying the series of selection rounds by participating as one of the eligible contenders. The mandate is to attract optimum attention for the various initiatives, schemes and programmes of the Jharkhand government being undertaken under the leadership of honourable Chief Minister of Jharkhand Raghubar Das," says Mayank Gupta, director, Prabhatam Group.

The agency has designated a team of communications, media and digital experts to work for the IPRD through its dedicated hub at Ranchi and Delhi, and all across the country. The team will report to the Chief Minister on a weekly/monthly basis.

"Our prime focus during the entire brainstorming session was to integrate the bio-diversity of Jharkhand at multiple forums and to give the state a spectacular social and digital media leverage, both in India and overseas. The facelift was given to turn Jharkhand into one of the most preferred investment and tourism-driven destinations," says Rakesh Sharma, CEO, Prabhatam Group.

"Prabhatam Advertising was evaluated as the most successful bidder amongst the multinational advertising houses that participated in the tender floated by the Department," comments A K Pandey, director, IPRD, Jharkhand.

The agency has recently undertaken an extensive outdoor media campaign to promote Jharkhand government in Delhi, in its first round of outdoor media campaign implementation.