Cheil India to handle Coca-Cola's shopper marketing assignment

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | March 23, 2016
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The agency's Gurgaon office will provide shopper marketing solutions across three channels.

Cheil India has bagged a shopper marketing assignment from Coca-Cola for its brands across three channels. Cheil's Gurgaon office will be responsible for providing shopper marketing solutions across the three channels of modern trade, premium groceries, and night life for Coca-Cola's premium brands.

The shopper marketing business involves understanding shopper behaviour, making the brand a part of the consideration set of buyers. The agency is entrusted with the task of converting shoppers into buyers.

Shiv Sethuraman

Commenting on the win, Shiv Sethuraman, Group president -- South-West Asia, Cheil India, and Girish Nalavade, head -- retail, Cheil India, say, "It is a matter of great pride to be awarded the shopper marketing brief for one of the most iconic and respected brands on the planet. We've been tasked with driving innovative and inspiring shopper strategies for several key brands in Coca-Cola India's portfolio."

Cheil India is an advertising agency network in the country which serves as the regional headquarters for Cheil Worldwide in South-West Asia. Headquartered in Seoul, the agency operates in 40 countries with more than 5,000 employees. Cheil's affiliates include international agencies such as McKinney, Beattie McGuinness Bungay, The Barbarian Group, Iris Worldwide, and Bravo.

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