Sudipto Adhicary
Marketing Initiative

Give time to yourself and relax.

Maruti Suzuki presented the Ertiga lounge to give friends and family a space to pause and relax.

When was the last time you enjoyed a good weekend with your family without checking your mails? When was the last time you just took a break and didn't run the race?

We were not born to just work and pay the bills. But sadly, this is what most of us are reduced to. To change this, and bring back the lost feeling of togetherness, Maruti Suzuki Ertiga devised an idea to let people become laid back for sometime, and just enjoy the moment with their loved ones.

It set up a rejuvenating zone-the Ertiga lounge-at Cyber Hub, Gurgaon. Packed with fun elements like games, music, bean bags, books, comics, candies, foosball tables, and sticks for blowing bubbles the Ertiga lounge was a playground for adults and children alike. People dropped in with their family and friends to relax, pause their life for a while, and just look at the beauty of everything around. Indulging in music, or a game of chess with their children, or just simply resting on the bean bags and living in the pulsating present, is what the people chose to do. Far from the fast paced life they were used to being in.

What glowed the most was the indubitable agreementthat there was more to life than just keeping up with the pace. That there was a life beyond the race we all were having. That we all deserved to be childlike, along with our children, every once in a while.

That we all deserved to take a LUV break to dothings we love, with the people we love.

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