nexGTv, a subscription-led video entertainment app has launched the next phase of its growth by announcing its global availability recently.
The app, which has until now been India-centric in scope and business, aims to take its live TV content offering of more than 150 channels, over 1,000 movies, as well as a huge inventory of VOD (video-on-demand) and television shows, in order to attract large clusters of the global Indian diaspora on to its freemium platform.
In the first phase, nexGTv has already secured the requisite digital rights to screen content beyond India's borders for more than 11,500 hours of programming of its 20,000 hours of programming that it currently hosts on the platform. Given the large number of Hindi, English and Tamil-speaking communities abroad, nexGTv will initially focus upon ensuring that content in these three languages is made available on both its web and app platforms.
To meet the anticipated demand, nexGTv has already invested and strengthened its proprietary set-up comprising network, content sourcing, as well as delivery infrastructure together with operator and billing relationships in place. Besides the aggregated content, nexGTv will also utilise this opportunity to globally showcase India's very first mobiseries and nexGTv's premier original series It's My City, a 14-episode bi-weekly show starring Priyanka Chopra. The show, premiered recently on nexGTv, highlights the lives and challenges of four girls in a city far from home.
Abhesh Verma, chief operating officer, nexGTv, in a press release, says, "We're delighted to go live across the world. Having earned our spurs in the Indian market over the last five years fine-tuning our product, content catalogue and consumer understanding, we're now ready to deliver the best product and streaming experience to our audiences across the globe. We're confident that our mix of aggregated content including live TV, VOD, as well as original premium programming will resonate very well with our audiences."
Verma further adds, "nexGTv's immediate target is to expand to more than 140 countries through the global billing on its Android app. It also plans to expand its global footprint in tandem with Google Playstore. In order to establish a strong foothold, markets that have a significant Indian diaspora will be our priority. The vast variety and multiple genres of content on our platform comprising devotional, fitness, comedy, kids, infotainment, entertainment, news, movies, and music will act as a strong magnet for our international users."