Razorfish, part of the Publicis.Sapient platform within the Publicis Groupe, has roped in Swapnil Puranik as head of strategy, Mumbai.
After exiting Clickiya Digital, he worked at Anvis Digital, a digital marketing agency, as business head.
He says in a press release, "Growth is the real ROI. Businesses today are no longer looking for superficial solutions and metrics. They're looking for strategies to transform and evolve their business by maximising relevant consumer interaction through technology adoption, data analytics, deeper consumer insight and non-intrusive creative ideas... I am super excited about co-writing the India digital story with Razorfish..."
Gaurav Pathak, chief operating officer, Razorfish India, adds,"Swapnil's incredible blend of a probing and intuitive approach, coupled with a mature understanding of the latent consumer insights, is what we want to bring as an important dimension to our digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings. "
Charulata Ravi Kumar, chief executive officer, Razorfish India, says, "In today's digital world, increasing discovery, generating conversations and driving advocacy is all clichéd... What we look for is a curious mind, a fire in the belly, and... clients who have the appetite for it..."
Puranik has over 13 years of work experience in advertising and marketing.
Brands he has worked on during the course of his career so far include Reliance Communications, Qatar Airways, Hyatt, Sofitel, Aditya Birla Finance, ICICI Prudential Mutual Fund, Reliance Mutual Fund, JBL, Harman, Davidoff, Calvin Klein and Roberto Cavalli, among several others.
Razorfish India has 500 employees across offices in Gurgaon, Mumbai and Bengaluru.