Radhika Apte redefines beauty in 'Unblushed', a digital video by Culture Machine

What is 'Beautiful'? Tears rolling down your eyes when you are beaming with happiness, that one smile which can make anyone's day worthwhile, those innocent eyes, unkempt hair, love handles, husky voice, fiery emotions, everything! Yes, everything about you is beautiful. And, that's what actor Radhika Apte tries to tell you in her latest video, part of Culture Machine's 'Unblushed' series on its women's lifestyle channel Blush.

The video 'Unblushed' featuring Apte, questions what is normal and acceptable for the Indian woman, and more importantly, who defines it all. It sends out a strong message through women and young girls who aren't ashamed of their love-handles or imperfect teeth. These are women who have found that one thing that makes them unique and beautiful.

In the video, a 30-year old Apte is seen giving wishful advice to her younger self. On stumbling upon a vintage photograph of herself at 15, she deep dives into her adolescence, with words running through her head that she wishes to tell the young Radhika. Her words of wisdom become a manifesto of the self, as the visuals take us through other young 'Radhikas', who too, aren't living in denial of their true selves.