Be a responsible friend urges Mumbai Traffic Police

By Sudipto Adhicary , afaqs!, New Delhi | In Advertising | May 02, 2016
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Mumbai Traffic Police makes a serious point about drunken driving and it'll make you stop and think.

We are all responsible for ourselves and our surroundings. And our actions affect both our lives and the lives of people around us. Taking a cue from this, the latest campaign from Mumbai Traffic Police urges us to be a responsible friend especially when we are partying and alcohol is a part of it.

Alcohol is a very common player in all of our celebrations. And when taken responsibly it brings no harm. But seldom does that happen and we usually go far beyond our stopping point. It is in these times that one must be utterly responsible of one's actions, behavior, and decisions. Everything seems under control apparently but what comes the next morning brings all the guilt and shame and loss.

The video starts with a grim tone showing the demise of a man. His family,wife,well-wishers, and boss are surrounding his body and lamenting his loss. In the midst of all this, his boss is met with his apparition. Wherever the boss goes, he is met with the ghost of this man and it reminds him of his mistake. One simple mistake that cost his life. The boss is overwhelmed with guilt and remorse and breaks down. But it is too late and irreversible. But why is the ghost of this man haunting his boss and what blunder has led to his death? Watch the video to find out.

It is tough to make a choice when intoxicated. But what is tougher is to face the consequences of not making the right choices for the rest of our lives. It takes just a few minutes to pause, think, and make the right choice, no matter how trivial that may seem then, but all choices small or big make a huge difference. Like in this case, the life lost cannot be brought back.

Bringing the importance of being a responsible human especially when one is under intoxication,and making the right choices, Mumbai Traffic Police has been blunt in displaying the consequences of being irresponsible. The message has been delivered in a slow but intense tone. Brilliantly crafted, curated, and executed by FCB Ulka Advertising- the flagship agency of the FCB Ulka Group, this video is a must watch for everyone, for there is a lesson for life.

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