Aidem Ventures wins account of Bangla music channel Music F-Fatafati

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | May 02, 2016
The channel recently announced sales alliance with ad sales representation house Aidem Ventures.

The Bangla music channel Music F-Fatafati has recently announced a sales alliance with the renowned ad sales representation house Aidem Ventures.

Music F-Fatafati, launched in 2014, is the only 24-hour Bangla music channel that has three hours of original 3D animated content. The animated characters of Jogai, Madai, Pappi Da, Blackie Bhai, and Jhalmuri are a rage and have become household icons in West Bengal. Latest Bollywood tracks dubbed in Bangla, along with Bangla chartbusters and classics, Twitter integrated music shows and non-stop entertainment are some features that comprise the channel's fresh and exclusive content.

Alok Rakshit

Commenting on the tie-up, Alok Rakshit, business head, Aidem Ventures, says in a press release, "Since the Bengali audience is culturally inclined, the music genre dominates West Bengal's viewership and entices advertisers, broadcasters and media planners alike for their brand promotions. Music F-Fatafati, has within a span of two years, created an ineffaceable impression in the minds of viewers and music enthusiasts in West Bengal."

Sidharth Mishra

Rakshit says that Music F-Fatafati, whose target group is 15 and above, offers a great opportunity for brands to reach out to the young audience. "We are certain that Aidem's prowess in the West Bengal market will now surge with Music F-Fatafati. Going ahead, Aidem will only aim at raising the bar for Fatafati, leading to a mutually beneficial partnership," he says.

Siddharth Mishra, the promoter of Fatafati music channel, says in a press release, "The level of professionalism and product knowledge with which Aidem teams represent their channel partners in the national market is noteworthy. This, coupled with their prior experience in handling music and Bangla news television brands, made Aidem an appropriate choice. I am sure Music F-Fatafati will benefit from this partnership and unleash its true potential as a valuable advertising platform.

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