In a recent development, Honda Cars India has appointed Mullen Lintas to handle the complete communications mandate for its new car variant to be unveiled shortly. Mullen Lintas won the business in a multi-agency pitch that saw three other agencies competing for the business. The mandate given to the agency is to launch the new brand through an extensive 360-degree campaign.
On appointing Mullen Lintas as its creative agency, Jnaneswar Sen, senior vice-president, sales and marketing, Honda Cars India, says, "We are pleased to welcome Mullen Lintas on board as our brand and creative partner. We were impressed with the team's extensive experience in the automobile category. Its grasp of the challenge we had posed in our brief was good and the strategy and creative recommendations were very strong. We look forward to a long and mutually fruitful relationship with Mullen Lintas."
Commenting on the recent win by the agency, Virat Tandon, chief executive officer, Mullen Lintas, says in a press release, "It's a privilege to work on the Honda brand. The brief was extremely challenging and we found an interesting solution to that. The automobile category is today, full of new car launches and our vast experience in the category helped us win the business. We look forward to a successful launch for Honda, and hope to build a strong partnership with the team."
Amer Jaleel, chairman and chief creative officer, Mullen Lintas, says, "It's a great feeling to partner with a respected brand like Honda Cars. Not only that, the team at Honda is a great bunch of people, and we really look forward to a long and mutually fulfilling relationship. We've already begun work around the first campaign, and are excited with the way it has turned out so far. Watch this space for more."