India wins two Golds at Montreux Advertising Festival, Switzerland

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | May 11, 2016
The Golds were bagged by PHD India for Hindustan Unilever's Rin Career Ready Academy in the Best Use of Mobile Media category, and by Dainik Bhaskar Group's film 'Zidd Karo Duniya Badlo' in the Corporate Film category.

The 27th edition of Montreux Advertising Festival held in Montreux, Switzerland, saw India win two Gold metals. PHD India, a part of the Omnicom Media Group, won a Gold for Hindustan Unilever's 'Rin Career Ready Academy' in the Best Use of Mobile Media category, while the second Gold was bagged by Dainik Bhaskar's 'Zidd Karo Duniya Badlo' film based on the concept of girl child education in the Corporate Film category.

In addition to the Gold winners, India found a place at the international event with seven finalists - SAP India for its entry 'Using New Technology To Engage With Far Flung Small Businesses' in the Direct Marketing category, Jagran Prakashan's campaigns 'A newspaper Initiates the Quest for Meaning' in the Creative Use of Media category, and 'Creating a Newspaper for the Future by the Future in the Direct Marketing category' respectively, PHD's 'Vande Matram' campaign for Hindustan Unilever and SapientNitro's 'Fuelled by Love' for British Airways in the digital/interactive category, ITSA India's print effort for HCL Technologies' 'Relationship Beyond the Contract' campaign, and Zee Entertainment Enterprises for Border and Credit Card in the Television/film category.

Montreux, to the uninitiated, is home to legendary writers, musicians and performers. Freddie Mercury, Charlie Chaplin, Ernest Hemingway, and Vladimir Nabokov have all lived in Montreux. The city's jazz festival gets top bands from all over the world to play there.

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