UCWeb India, an Alibaba UC mobile business group company, has assigned its digital mandate to Cheil India. The agency will manage the social media duties for the company including small-to-large social media campaigns. The account win did not involve any pitch.
Shiv Sethuraman, Group president, South-West Asia, Cheil Worldwide, and Sanjeev Jasani, head, digital, Cheil India, add, "Mobile browser apps have been steadily evolving and are now able to offer as many features as their desktop counterparts. UC Browser has pushed the boundaries and has come up with a dazzling product that's not just fast and loads quickly, but also has a number of useful features built in. We, at Cheil, are proud to associate with a brand like UC Browser that is constantly innovating."
Headquartered in Seoul, Cheil Worldwide operates in 40 countries with more than 5,000 employees. Cheil India serves as the regional headquarters for Cheil Worldwide in South-West Asia.