Cheil India wins social media duties of UCWeb India

By afaqs! news bureau , afaqs!, New Delhi | In Digital | May 26, 2016
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The account win did not involve any pitch.

UCWeb India, an Alibaba UC mobile business group company, has assigned its digital mandate to Cheil India. The agency will manage the social media duties for the company including small-to-large social media campaigns. The account win did not involve any pitch.

Shiv Sethuraman

Sanjeev Jasani

Commenting on the win, Constantin Wu, head of marketing, UCWeb India, says, "We are delighted to have Cheil as our social media agency for our UC Browser (mobile browser). This is the first time we are going to work with a social media partner and are really excited about it. As UC Browser continues to grow rapidly in the Indian market, we needed someone to further accelerate our growth and found the right partner in Cheil, as it displayed a deep understanding of our product and user insights, and have proven capability in managing small-to-large social media campaigns."

Shiv Sethuraman, Group president, South-West Asia, Cheil Worldwide, and Sanjeev Jasani, head, digital, Cheil India, add, "Mobile browser apps have been steadily evolving and are now able to offer as many features as their desktop counterparts. UC Browser has pushed the boundaries and has come up with a dazzling product that's not just fast and loads quickly, but also has a number of useful features built in. We, at Cheil, are proud to associate with a brand like UC Browser that is constantly innovating."

Headquartered in Seoul, Cheil Worldwide operates in 40 countries with more than 5,000 employees. Cheil India serves as the regional headquarters for Cheil Worldwide in South-West Asia.

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