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Both, Datta and Gupta, who were senior creative directors, have been promoted as ECDs.
Commenting on the elevation, Sonal Dabral, chairman and chief creative officer, DDB Mudra Group, says, "DDB Mudra North is buzzing with energy and creating work that's winning the hearts of consumers and award juries alike. It's a hothouse of talent and it is people like (Subhashish) Datta and (Shivil) Gupta who are making all this possible. Their new role and new responsibility is a well-deserved salute to their talent, their passion, and their energy. Here's wishing the two all the very best."
The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is an integrated marketing communications and services network. Operating out of 15 cities, the DDB Mudra Group has a roster of clients in the fields of advertising, media planning and buying, digital and data-driven marketing, technology, health and lifestyle, OOH, retail design and visual merchandising, experiential marketing (promotions, events, rural), trade marketing, youth marketing, content creation, strategy, and design consultancy.