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Mindshare and Gramener join hands to co-build data-driven visual solutions

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | June 07, 2016
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The companies will announce their joint product soon.

Mindshare, a full-service media agency and a part of GroupM, has partnered with Gramener, a data visualisation company to create data-driven visual solutions for actionable insights across the marketing and communications ecosystem.

The first project undertaken after the partnership was for the English news channel Times Now on May 19, 2016, when the State Election results were announced. The team put together real-time visualisation of historic and current data that helped Times Now stand out strongly in the news clutter and gave viewers a compelling visual data journalism experience.

Arnab Goswami

Prasanth Kumar

Naveen Gattu

Speaking about the data visualisation products created especially for Times Now, Arnab Goswami, editor-in-chief, Times Now, says in a press release, "We were able to collate historic data dating back to the year of Independence, and with the help of the Mindshare and Gramener team, we showed our viewers the latest trends and changing political scenario of the country, as the results of the latest State Elections were announced on May 19, 2016."

He further adds, "Our reportage on the elections was holistic; the data presentation helps the viewer understand our political environment better with the in-depth analysis of our editorial team. The seamless workflow integration between the production teams of our news network and Gramener on a real-time, extremely fast-paced election results day was a path-breaker. I am delighted with this association."

Mindshare has been providing strategic media services to a host of clients. Adaptive marketing is the driving philosophy of Mindshare and data is at the core of adaptive marketing. The new partnership with Gramener will enable the creation of bespoke products in the data management and visualisation space.

Prasanth Kumar, chief executive officer, Mindshare South Asia, says in a press release, "To truly deliver on our philosophy of adaptive marketing, it is critical that data is brought alive and put to best effect. Our partnership with Gramener will help us deliver this consistently and in a compelling fashion. We will announce our first joint product soon."

Naveen Gattu, co-founder at Gramener, says in a press release, "We are excited by this partnership. It will help us untangle the data footprint and create powerful decision-making tools for every marketing manager and executive."

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