After launching its kids and comedy apps, nexGTv, a subscription-led video entertainment app, recently launched its exclusive news app 'nexGTv News'. Following the way news is currently consumed in the country, the app, which is being promoted as the go-to destination for mobile-based video news content, will aggregate and deliver video news content from leading TV news channels.
Speaking on the announcement, Abhesh Verma, chief operating officer, nexGTv, says in a press release, "With timeline crunches and mobile lifestyles increasingly becoming a part and parcel of today's world, users are often unable to stay updated with the latest information about their areas of interest due to the largely appointment-based nature of news broadcast. Moreover, the end-user viewing experience is also extremely fragmented, as viewers have to sit through advertisements, weather reports and repetitive news programmes in order to watch their preferred news options."
He further adds, "It is the gap in news content delivery and consumption that we are trying to address with the nexGTv News app. Having been amongst the leading platforms for content aggregation in India, we now look forward to add greater diversity to our news content offerings by partnering with channels that help us cater to our viewers' specific needs. This will not only boost the quality of our end-user offerings, but will also allow news channels to maximise their consumer outreach through our platform."
The app focusses upon providing a holistic and relevant digital news-viewing experience for consumers, as well as add value through technology.
"The nexGTv News app leverages state-of-the-art technology to enable features such as VoD news capsules and on-the-go news content. This allows for the delivery of a seamless, on-the-go, and highly relevant 360-degree digital news-viewing experience to our users. With digital video consumption in the country growing in demand, we are confident that the launch of our News app can potentially disrupt the way video news content is viewed in the country," adds Verma.