Isobar wins digital duties for Oxemberg

Oxemberg, a brand from the house of Siyaram, has appointed Isobar India, the digital agency from Dentsu Aegis Network, as its digital agency of record (AoR). The mandate is for the full-service digital business of Oxemberg, and will see Isobar India handle the brand's digital creative and media duties, as well as manage its brand's social media presence. For the record, it was a direct (straight) pitch.

Confirming the news, Gaurav Poddar, president and executive director, Siyaram Silk Mills, says, "The digital medium has acquired critical importance given the rapidly changing media consumption patterns. Social media has today become the de-facto medium for interacting with the consumers and getting real time feedback. Isobar's understanding of the digital ecosystem and its in-depth digital knowledge will help us achieve our media and business objectives."

Shamsuddin Jasani, managing director, Isobar India, adds, "Oxemberg is poised to have a great impact in the fashion space, and Isobar will help the brand use digital to achieve business success."

Isobar India is a global full-service digital marketing agency and part of the Dentsu Aegis Network. It employs over 4,500 digital professionals in more than 70 locations and 45 markets worldwide. Key clients include adidas, Coca-Cola, Huawei, Google, Enterprise, Kellogg's, and P&G.