The agency will handle the digital duties for the company.
Zenith, the media agency from Publicis Groupe, has bagged the digital duties of mobile operator company Telenor India, a part of the Telenor Group.
Commenting on the new account win, Tanmay Mohanty, Group chief executive officer, Zenith, says, "The Telenor digital mandate opens up a range of exciting possibilities. It gives us great pleasure to associate with Telenor India, which is a rising ambitious telecom brand in a sector poised for exponential growth. The right digital strategy and execution can make all the difference in this highly competitive category. The telecom market is expected to witness some exciting times ahead with government-led initiatives such as Digital India, Smart City Project, Make in India, and payments banks. Telenor's dynamism and innovative approach makes it a wonderful brand to partner with."
Upanga Dutta, chief marketing officer, Telenor India, adds, "Zenith is capable, competent and competitive. We were looking for a media partner that has breakthrough digital marketing solutions, and backs them up with rich insights. Zenith has a very strong presence in technology, analytics, tools, and techniques and has a passionate and driven team with a great understanding of the mobile ecosystem, and years of experience and industry knowledge. The team's credentials and volume of work says it all. We look forward to it scripting our growth story in 2016."
Telenor India is a part of the Telenor Group and claims to connect with over 53 million Indians. Publicis Media India is a leading media Group whose clientele includes Dabur, Nestle, Micromax, LVMH, Toyota, Hennes & Mauritz AB (H&M), Truecaller and Singapore Airlines. Zenith is a part of Publicis Media and claims to have 262 offices in 74 countries.
First Published : July 12, 2016