SapientNitro's Surjo Dutt joins FCB Ulka as NCD

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | July 26, 2016
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At present, Swati Bhattacharya is chief creative officer at FCB Ulka.

FCB Ulka has announced the appointment of Surjo Dutt as national creative director (NCD). Dutt joins FCB Ulka from SapientNitro, where he was head of the creative function at the agency's Delhi office.


Surjo Dutt

Swati Bhattacharya

At present, Swati Bhattacharya is chief creative officer at FCB Ulka. About Surjo's appointment, she says, "I remember the first time we heard the line 'Cheetah bhi peeta hai,' at JWT. We all knew the new kid on the Pepsi floor was special... his omnivorous talent comes with an infectious energy and passion that not just creates great work but also strong creative teams. I am absolutely excited to have him partner me in building a bright creative future for FCB India."

Nitin Karkare

Nitin Karkare, CEO, FCB Ulka, says, "Surjo is a powerhouse of talent. The sheer energy that he brings to every assignment makes him a delight to work with... He is a fantastic addition to our creative leadership team and I am sure our clients will benefit from his work."

Surjo says, "FCB Ulka is an agency I have always admired, not just for its work but also its core values and culture. And now with true game changers like Rohit Ohri and Swati Bhattacharya coming in, it's a wonderful time to be in this agency... I will do everything I can to write my bit of the success story that is sure to be written."

In the past, Surjo has also worked as vice-president and executive creative director at JWT, Delhi. In fact, JWT is where he began his career as a trainee copywriter 17 years ago. Brands he has worked on include Pepsi, 7UP, Mirinda, Mountain Dew, Slice, Tropicana, Frito Lay, Nestle, Airtel, Nokia, GSK, Hero Moto Corp, UNICEF, Congress, NOKIA, Hamdard and Radikal.

Surjo was part of JWT's global 'High Performance Group' for two years.

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