FCB Ulka has announced the appointment of Surjo Dutt as national creative director (NCD). Dutt joins FCB Ulka from SapientNitro, where he was head of the creative function at the agency's Delhi office.
Surjo says, "FCB Ulka is an agency I have always admired, not just for its work but also its core values and culture. And now with true game changers like Rohit Ohri and Swati Bhattacharya coming in, it's a wonderful time to be in this agency... I will do everything I can to write my bit of the success story that is sure to be written."
In the past, Surjo has also worked as vice-president and executive creative director at JWT, Delhi. In fact, JWT is where he began his career as a trainee copywriter 17 years ago. Brands he has worked on include Pepsi, 7UP, Mirinda, Mountain Dew, Slice, Tropicana, Frito Lay, Nestle, Airtel, Nokia, GSK, Hero Moto Corp, UNICEF, Congress, NOKIA, Hamdard and Radikal.
Surjo was part of JWT's global 'High Performance Group' for two years.