Amod Dani joins SapientNitro as creative head, North

SapientNitro, a part of Publicis.Sapient, has announced the appointment of Amod Dani as the agency's creative head for North. Dani joins SapientNitro from AffinityX, a creative and digital marketing agency where he was the vice-president for the creative division. His appointment comes on the back of Surjo Dutt's exit from the agency's (SapientNitro) Delhi office as head of the creative function.

Commenting on the appointment, Sridhar says, "As we continue to build our capabilities and momentum in delivering a unique blend of storytelling with the power of technology, we are delighted to welcome a creative talent of Amod's calibre to our team. He will not only add more muscle to our creative craft with his industry insights but also bring diverse global experience and leadership skills."

Dani joins in, "I am absolutely thrilled and look forward to be a part of the legacy of creative excellence that is native to the organisation. I believe that innovative use of technology and an integrated approach towards problem-solving is the way ahead. SapientNitro is leading the change for brand-customer engagement globally and their vision is incredibly relevant in today's hyper-connected world."

SapientNitro's client roster includes Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone.