A look at Google's list of most popular Indian ads on YouTube in 2016

By afaqs! news bureau , afaqs!, Mumbai | In Digital | July 28, 2016
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"Bajaj V - The Invincible" from Bajaj Auto and "Apni Dukan" from Amazon India bag the top two spots in the leaderboard

On July 27, Google released the YouTube Ads Leaderboard, which consist a list of ads, and promoted videos that resonated the most with Indian audiences during the first six months of the year. Showcasing the most engaging ads that people chose to watch, the 10 ads clocked an astounding four lakh hours of watchtime, with over 60 per cent happening on mobile devices.

"Storytelling emerged as the winning ingredient for Indian viewers, with six of the 10 ads running far longer than the typical 60-second television commercial. Further, based on the average watchtime per ad, it is clear that customers are willing to invest their time and attention on advertising that is narrative-driven and takes audiences along on a journey," mentions the Google report.


Bajaj, Hitachi, Royal Challenge Sports Drink and Ariel have taken this approach, and captured people's attention. Testament to this is that two of the ads on the YouTube Leaderboard have been recognised at Cannes this year. These are the Bajaj V film that won Leo Burnett a Bronze Lion in the Promo & Activation category under Cars & Automotive Product & Services category, and the Ariel ad for which BBDO India was awarded a Bronze Lion in the Creative Effectiveness category.

Soumya Das, DGM (Marketing), Bajaj Auto which bagged the top spot says, "The genesis of Bajaj V came from our passion to keep alive the legacy of the invincible INS Vikrant in the form of a bike that lakhs of Indians can ride with pride. We're extremely happy to know that the entire nation appreciates what we did. Youtube as a platform, with its targeting capabilities has helped us to connect with our TG more efficiently and made this campaign a bigger success."

Below is the list of the ads:

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