TravelTriangle, an online holiday portal, has appointed Lowe Lintas Delhi to handle its creative duties. A host of agencies competed for the account, but Lowe Lintas was shortlisted for its clear understanding of the brief and suggesting a plan that resonated with what the brand had in mind for the Indian market.
Commenting on the appointment, Sankalp Agarwal, chief executive officer and co-founder, TravelTriangle, says in a press release, "TravelTriangle is built on a unique business model and communications is strategic to our category. With Lowe Lintas as our creative partner, we hope to make definite strides towards improving our brand offering in the market."
Sharing his views on the new business win, Naveen Gaur, president, Lowe Lintas Delhi, says in a press release, "Indians today, holiday and travel more often, both within the domestic sector, as well as internationally. Amidst the presence of local travel agents and variety of online travel portals catering to travellers, we saw the uniqueness of TravelTriangle, a product which makes for a seamless and pleasurable holiday planning and booking experience which Indians will really value."
He further adds, "We are excited to leverage this innovative product and build a strong consumer brand which challenges the status quo in the category."
TravelTriangle is an online travel planning portal with a network of more than 600 travel agents located in India and abroad.