Viral Now: Samsung breaks geographical barriers in latest Rio Olympics TVC

By afaqs! news bureau , afaqs!, New Delhi | In Digital | July 29, 2016
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Titled 'The Anthem', the over one-and-a-half-minute spot features parts of the National Anthem of 15 countries, promoted through Samsung Galaxy S7 Edge.

In a world driven by war, terrorism, bloodshed and strife, someone needs to work upon restoring our faith in goodness, unity, and humanity. Centred upon this thought is smartphone giant Samsung's latest official television commercial titled 'The Anthem'. Released for the Rio Olympics 2016, the 1 minute-41-second-long video, uploaded on the brand's YouTube channel on July 21, has so far clocked a whopping 12 million views.

Samsung Rio Olympics Anthem

The advert tries to espouse the concept of 'One world, one anthem' across to its viewers through its smartphone variant Samsung Galaxy S7 Edge. The ad features parts of the National Anthem of 15 countries namely Botswana, Canada, France, United States of America (USA), Brazil, Malaysia, Malawi, United Kingdom (UK), New Zealand, Germany, South Korea, Tunisia, and South Africa.

The people featured in the video can be seen singing the Anthem of their respective countries into the smartphone, whose technologically upgraded features symbolise creation of a seamless world that cuts across geographical borders. The video goes on to mention the brand as a 'Proud sponsor of a world without barriers', and urges viewers to #DoWhatYouCant in an easy and simple manner.

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