US President Barack Obama once said, "It would be a better world if everyone knew that transgender people have the same hopes and dreams as everyone else." Indeed. The transgender community deserves the same acceptance and respect as anyone else.
To convey this message with a stronger pitch, Nike has released the film 'Unlimited Courage', as part of its 'Nike Unlimited Campaign.' The 40-second-long film shows Chris Mosier, an extraordinary athlete, and his unlimited determination and spirit to become the first trans athlete to earn a spot in the US men's national team. Uploaded on Nike's YouTube channel on August 8, 2016, the video, since then, has gone viral and has so far clocked over one million views.
'Unlimited Courage' is the latest addition to the 'Nike Unlimited Campaign', which includes the 'Unlimited Future' film, 'Unlimited You' film, and the company's recent series of athlete short films. The campaign pays ode to everyday athletes, as well as the champions who regularly push their limits and prove their unlimited potential.
The ad film concludes with Nike's trademark message 'Just Do It', emphasising on the thought that 'your limits are only defined by you'.