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Viral Now: Nike film salutes transgender athlete

By afaqs! news bureau , afaqs!, New Delhi | In Digital | August 10, 2016
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Titled 'Unlimited Courage', the campaign celebrates Chris Mosier, an extraordinary athlete whose unlimited determination to become the first trans athlete, earns him a spot on the US men's national team.

US President Barack Obama once said, "It would be a better world if everyone knew that transgender people have the same hopes and dreams as everyone else." Indeed. The transgender community deserves the same acceptance and respect as anyone else.

To convey this message with a stronger pitch, Nike has released the film 'Unlimited Courage', as part of its 'Nike Unlimited Campaign.' The 40-second-long film shows Chris Mosier, an extraordinary athlete, and his unlimited determination and spirit to become the first trans athlete to earn a spot in the US men's national team. Uploaded on Nike's YouTube channel on August 8, 2016, the video, since then, has gone viral and has so far clocked over one million views.

Nike's 'Unlimited Courage' ad film

The protagonist (Mosier) here is shown undertaking various sporting activities - running, cycling, and gymming, thereby challenging his gender identity to defy all odds and compete in the duathlon and triathlon. The narrative in the film highlights the mental and physical obstacles which Mosier faces - whether he is fast and strong enough to compete, whether the team would accept him, will he will be allowed to compete, and most importantly, did he ever want to give up, but did not.

'Unlimited Courage' is the latest addition to the 'Nike Unlimited Campaign', which includes the 'Unlimited Future' film, 'Unlimited You' film, and the company's recent series of athlete short films. The campaign pays ode to everyday athletes, as well as the champions who regularly push their limits and prove their unlimited potential.

The ad film concludes with Nike's trademark message 'Just Do It', emphasising on the thought that 'your limits are only defined by you'.

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