NASSCOM MarTech 2016 - a Glimpse

By News Bureau, Marketing Interactive , afaqs!, New Delhi | In Marketing | August 17, 2016
NASSCOM Panel Discussions are very popular with participants,given the varied profile of the panellists, and substantive scope.

This article is in continuation to the earlier one Optimizing RoI through Marketing Technology, where I briefly introduced the thought behind hosting theNASSCOM MarTech Confluence, and the niche positioning as part of the DNA. For this one, I would like to spend time on the sessions and the array of speakers that we have lined up for you. If that be the skeleton, then this is an attempt to flesh it out and give it a distinct character.

For any conference, the Inaugural Address and the Opening Keynote have special significance, asthey set the tone and tenor. We have the President of NASSCOM, Mr R Chandrasekhar and Mr James McQuilvey, Principal Analyst of Forrester Research, doing the honours respectively. The latter will address on "How Consumer Hyper Adoption & Emerging Technologies Drive Digital Disruption?"

"Why Customer Experiences Trump Communication in a Digitally Disrupted World?" Rapidly, the shift from a one-size-fits-all approach to a personalized one, is gaining prominence, with clear leaning on data. Vastly increased touchpoints churn out gigs of data that concealcustomer insights and buying patterns. We have speakers (Guest Keynotes) from Samsung (Kal Raman, Chief Digital Officer) addressing this paradigm, and how insights are being mined to deepen engagement levels.

NASSCOM Panel Discussions are very popular with participants,given the varied profile of the panellists, and substantive scope. In addition, the Q&A which follows, helps build instant connect to draw out the participants and put them on an even keel with esteemed speakers."Digital is Everything but is everything Digital?"-There's no escaping Digital anymore, but what's the state of preparednessand the steps actually being taken? We have speakers from BFSI (KarthiMarshan, CMO, Kotak Mahindra), Technology (Lloyd Mathais, HP) and Belson Couhtino (Jet Airways) sharing rich and diverse perspectives.

"Your refrigerator is connected to the internet, now what?" will address on IoT opportunities, especially emphasizing data sources which were hitherto unimaginable, bringing in its wake significant value. Numerous touch-points coupled with humongous quantity of data generated, as mentioned earlier, is disrupting the paradigm.

Use cases bridge the gap between theory and practise to reinforce what's working and what isn't. A sounding board of sorts if you will. In this section we have, "Marketing Organization of the future!" Speakers will be sharing their experiences in re-scripting the idea of Marketing Organization with an eye towards the future.Celebrity Session-The power of Social Marketing, Gul Panag would cover the importance of social in today's times.

Finally, a word about the MarTech Debate which will be on "Will Technology Kill Creativity?" and the speaker line-up is most impressive: Guneet Singh, Head Marketing Solutions, Google; Vikas Mehta, Group CMO & President- Marketing Services, MullenLowe Lintas Group; Prasoon Joshi, CEO & Chairman, Mccann Worldwide; and, Siddharth Banerjee, SVP-Marketing, Vodafone, Sridhar 'Pops', Chief Creative Officer, SapientNitro. It's the last session of the day, and usually the participants are likely to be winded down and more relaxed. As you can see, it's a diverse line-up which is a sure recipe for some fireworks, peppered with witty exchanges and repartees.

We are approaching the date (1st September) and it would be interesting to get your feedback, as we deepen our engagement levels with you. Please do block your calendar!