Isobar India recently appointed Chandrashekhar Mhaskar as vice-president to drive its digital creative and services division nationally. Additionally, he will also handle the responsibilities for the West India region.
A computer engineer by qualification, Mhaskar followed his heart to pursue a career in digital advertising, with which he has been associated for over two decades with international stints at London and Singapore. He has varied experience in heading digital SBUs (strategic business units) at renowned agencies such as OgilvyOne, Cheil Worldwide, and Maxus.
Mhaskar was a successful entrepreneur before taking up the mandate at Isobar. His industry experience spans television, film, internet, e-commerce, mobile, social, online media, and new technology across industry verticals such as FMCG, IT, entertainment, BFSI, education, and telecommunications.
His clients included Nokia, Cisco, British Airways, Perfetti, American Express, and Samsung. Mhaskar brings with him a rich experience of integrating agency and client teams to collaboratively conceptualise award-winning digital advertising solutions and execute them to successfully tackle business challenges and drive RoI (return on investments).
Mhaskar will join Isobar India's leadership team which includes Gopa Kumar, vice-president, Anish Varghese, national creative director, and Rahul Vengalil, business head (South), along with Shamsuddin Jasani, managing director, Isobar India.
"We are happy to welcome Mhaskar, who has vast experience across all aspects of digital, especially creative services, which he will be heading nationally. We have, over the last two years, emerged as one of the leading full-service digital agencies of media buying in India, with over 100 creative and technology professionals. We already have a very strong creative services and technology business, and with Mhaskar leading the way, we look forward to touch even greater heights," says Jasani, in a press release.
Commenting on his appointment, Mhaskar says in a press release, "I am excited to join Isobar and be part of a team that is brimming with stupendous energy. Isobar is already in the fray to create some cutting-edge creative and tech solutions which have garnered media attention. I look forward to work with Jasani and the senior management team, in order to take Isobar to greater heights in India."