Viral Now: Nike celebrates the pursuit of athletic perfection

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | August 24, 2016
Unlimited Pursuit' is part of the brand's 'Nike Unlimited - Just Do It' campaign'.

'Unlimited Pursuit' is the latest instalment in the 'Nike Unlimited - Just Do It' campaign, which celebrates the power, beauty, and pursuit of athletic perfection. Published on YouTube on August 22, the video has already garnered over three million views.

Nike Unlimited Pursuit

Unlimited You

As part of the campaign, which promotes the company's recent line of athlete sports shorts, the film features an all-star cast of the world's greatest athletes, those who push their own limits to embark on an unlimited journey and to empower the next generation of athletes. The film shows how world-class athletes, from Scout Bassett, Simone Biles, Elena Delle Donne, and Gabby Douglas,to Allyson Felix, Dafne Schippers, Shelly-Ann Fraser-Pryce, English Gardner, Alex Morgan and Serena Williams, push their limits not just every four years, but every day. Recovering from setbacks, losses, and injuries, rising from obscurity, and destroying obstacles to claim victory, they command the spotlight, and inspire Nike to innovate in order to match their strength and their dreams.

Unlimited Youth

Unlimited Will

Unlimited Courage

As part of the 'Nike Unlimited - Just Do It' campaign, the brand has earlier released the films 'Unlimited Will', 'Unlimited Courage', 'Unlimited You', and 'Unlimited Youth'.

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